WHS - Logo
A logo for a multi-layered Intelligent Production Management (IPM) software that controls highly-variable production lines.
Client:
WHS-Handling
Category:
Intelligent Production Management
Deliverables:
Logo, colour schemes and UI blocks
Context:
Early to late 2021
How It Came To Be
In early 2021, I was tasked with designing a logo for an IPM software by WHS.
I began by exploring and gaining a deep understanding of both the client and the product. I then used the gained knowledge and started exploring based on ideas and preferred logo designs provided by the client.
To refine the design, we conducted feedback rounds with the entire product team, exploring multiple color and format directions.
Based on these insights, I created a simple logo generator in figma that allows the team to easily create logo variations with different names and configurations depending on their use.
The final logo represents three sub-layers of a single system, with each layer functioning as its own product and using a distinct variation of the logo.
How It Came To Be
In early 2021, I was tasked with designing a logo for an IPM software by WHS.
I began by exploring and gaining a deep understanding of both the client and the product. I then used the gained knowledge and started exploring based on ideas and preferred logo designs provided by the client.
To refine the design, we conducted feedback rounds with the entire product team, exploring multiple color and format directions.
Based on these insights, I created a simple logo generator in figma that allows the team to easily create logo variations with different names and configurations depending on their use.
The final logo represents three sub-layers of a single system, with each layer functioning as its own product and using a distinct variation of the logo.
How It Came To Be
In early 2021, I was tasked with designing a logo for an IPM software by WHS.
I began by exploring and gaining a deep understanding of both the client and the product. I then used the gained knowledge and started exploring based on ideas and preferred logo designs provided by the client.
To refine the design, we conducted feedback rounds with the entire product team, exploring multiple color and format directions.
Based on these insights, I created a simple logo generator in figma that allows the team to easily create logo variations with different names and configurations depending on their use.
The final logo represents three sub-layers of a single system, with each layer functioning as its own product and using a distinct variation of the logo.
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